Why Your Best Emails Fall Flat
While Terrible Ones Make Millions

Ever spent hours crafting the perfect email… only to get crickets?

Meanwhile, some random Karen’s houseplant newsletter has people throwing money at their screens.

Here’s what nobody tells you: The difference between emails that get deleted and emails that get devoured isn’t what you think.

The problem is not your subject line (though that matters). It’s not even your offer (though that definitely matters). The problem is that you can’t fix what you can’t see – especially when you’re the one who broke it.

That’s why I made Side-by-Side: From Skip to Click – your behind-the-scenes pass to what makes emails flop or fly.

I’ve taken real emails that flopped harder than a fish on dry land and put them next to the versions that actually work:

• The Promo Email that lures them in instead of boring to death.
• The Clicked-But-Quit Email that reels them back before their wallet changes its mind.
• The Last-Chance Email that sparks action (without sounding like a desperate ad).

This isn’t theory. It’s email autopsies and resurrections.

You’ll see the “before” versions that make you cringe, then the “after” versions that actually work. It’s like those home makeover shows but for emails that make money.

Pop in your email and I’ll shoot over the Side-by-Side breakdowns. Your inbox will thank you. Your conversions will too.

P.S. If good copy made me buy a $19 pair of socks at 2am, imagine what it’ll do for your actual business.