Why Your “Perfect” Emails Are Robbing Your Course Sales

Fun fact: 73% of creators are accidentally training their subscribers NOT to buy their courses.

Yep. Every polished, professional, “value-packed” email is basically a masterclass in how to make people think twice before clicking “Buy Now.”

Here’s the not-so-fun part:

Those emails? The ones that look clean, sound smart, and follow all the “best practices”? They’re secretly scaring off buyers faster than a spider in the shower.

They over-explain. Over-educate. Trust-build like it’s a second job.

It’s like trying to seduce your spouse by reading them the phone book. Technically, yes, you’re communicating, but… good luck with that.

Meanwhile, folks tweak subject lines, fiddle with clever CTAs… while the real conversion killers keep pushing subscribers from “take my money” to “maybe later” (aka never).

And the worst part? Everything appears to be working.

Emails get opened. People read them. You get positive replies. But when it comes time to actually buy? “Nope. Not today.”

I’ve dissected hundreds of sequences from smart, talented creators who should be selling out. But those sneaky mistakes keep popping up like poltergeists, sabotaging sale after sale.

The good news? Once you see the problem, it’s ridiculously easy to fix.

And when you do – the same subscribers who ghosted you last time suddenly start reaching for their wallets.

That’s exactly what I expose in CourseBusters.

It’s a free teardown of the silent sales-killers hiding in your emails. With real (anonymous) examples. And more importantly, what to do instead to make your emails actually sell.

Forget the fluffy tips about subject lines. This is about what actually moves people to buy your course or bail forever.

Want to see it? Drop your email and I’ll send it straight to your inbox. Let’s see what happens to your next sales cycle.