Imagine this…
You own a charming little bakery. Customers step inside, eyes wide, stomachs rumbling… and then? They walk away.
No purchase. No buttery paper bags in hand.
Your emails? Same story. Instead of luring people in, they just… sit there. Watching. Waiting. Like a silent cashier, letting profits stroll out the door – along with the customer who suddenly “remembers” they’re on a diet.
But what if that changed? What if your emails worked like the scent of a fresh cinnamon roll?
Now, people stop. They lean in. They sniff the air. And then – “Okay, fine. Just one.”
Because when your message connects, you don’t only get attention. You sell out. Fast.
(Much like that second cookie you swore you’d stop at. Liar.)