📈 Sales Funnel Forecaster

Please note sales numbers may be rounded up.
If a field doesn’t apply to your funnel, just leave it blank or type in ‘0’.

Your Profit Goal & Ad Basics

Desired Net Profit ($)Cost Per Click (CPC) ($)

Front-End Funnel Conversion Rates

Click to Lead Conversion (%)
Lead to Customer Conversion (%)

Calculated Click to Sale Conversion:0

Front-End Offer Pricing & Conversions

Initial Offer Price ($)

Order Bump 1 Price ($)

Order Bump 1 Conversion (%)

Order Bump 2 Price ($)

Order Bump 2 Conversion (%)

OTO1 Price ($)

OTO1 Conversion (%)

OTO2 Price ($)

OTO2 Conversion (%)

OTO3 Price ($)

OTO3 Conversion (%)

Downsell Price ($)

Downsell Conversion (%)

Back-End Sales Projections

Customer to Back-End Conversion (%)

Pay in Full (PIF) Price ($)

PIF Conversion (% of Back-End Customers)

Payment Plan 1 Total Price ($)

PP1 # of Payments

We use total value only, ignoring installments.

Projected Results to Reach Profit Goal

Required Ad & Funnel Metrics

Required Ad Budget:0

Required Total Clicks:0

Required Total Leads:0

Required Total Customers:0

Revenue Breakdown

Revenue from Initial Offer:0

Revenue from Order Bump 1:0

Revenue from Order Bump 2:0

Revenue from OTO1:0

Revenue from OTO2:0

Revenue from OTO3:0

Revenue from Downsell:0

Revenue from PIF:0

Revenue from Payment Plan 1:0

Overall Financial Summary

Calculated Front-End AOV:0

Calculated Overall AOV:0

Total Funnel Gross Revenue:0

Total Funnel Profit:0

Total Funnel ROAS:0

Suggestions & What-If Scenarios

To achieve your desired profit of 0, you would need to spend 0 on ads.

If the required ad budget seems too high, consider increasing your offer prices or improving conversion rates.
Small improvements in conversion rates can significantly reduce your required ad spend for the same profit goal.
A higher Customer-to-Back-End Conversion or PIF/Payment Plan rate can also drastically improve profitability.