You know that sinking feeling, right?
You pour cash into ads like it’s a Vegas slot machine. “Just one more spin,” you tell yourself. $50 here, $500 there. The clicks roll in. The clicks come in, the CTR looks sexy, your dashboard glows like a Christmas tree. You think, “Finally! This is it!”
And then… nothing. Crickets.
No sales. No leads. No sign-ups. Just a cold, empty inbox and the quiet hum of disappointment.
So you start the ritual.
- “Maybe my copy sucks?”
- “Maybe the landing page?”
- “Did I target the wrong damn audience?”
You tweak headlines, swap buttons, sacrifice a pixel to the conversion gods… Before you know it, you’re neck-deep in A/B tests while your actual product – the thing you really care about – sits neglected on the sidelines.
Been there. Hated it.