Got the product? The people? Used their first name? Nice.
But your emails? Crickets. Tumbleweeds. Silence.
They’re nice. Polite. Wouldn’t dare offend. Probably apologize for existing in the inbox.
Nice is the enemy of sales. You know it. Your accountant definitely knows it.
You’ve tried hard, right? A/B tested subject lines until your eyes crossed. Added little pictures. Searched online for “good emails” until your eyes hurt.
But are people clicking? Are they buying? Not as much as you want.
Here’s a secret: It might not be all your fault. (Okay, maybe a little).
It’s often the plan for your emails. Or lack thereof. Like assembling a puzzle without the picture – you’ve got all the pieces, but have no clue how they fit.