Yeah, you’ve seen that $42 number. Sounds like magic, right? Like every sent prints money.
But let’s get real: Is your email list acting like a non-stop ATM? Or more like that weird exercise machine gathering dust in the corner – full of potential, totally ignored?
If your list isn’t reliably spitting out sales, that $42-per-dollar dream is… well, a dream. You’ve got a potential goldmine leaking cash like a sieve.
Don’t beat yourself up. It’s not your fault. It’s because…
This advice makes email feel like hard work for nothing. It’s bad advice. Forget it. No more digging ditches with a spoon. Time for heavy machinery.
So if that’s the wrong way, what’s the right way to think about email? It starts by seeing that…
Stop thinking email is only for chatty updates or “newsletters.” That’s like using a race car just to drive to the mailbox. Pointless.
Let’s rewire your brain: Email isn’t just stuff you send. It’s the system (the pipes) built specifically to channel cash straight into your business. Think of it as plumbing, but for profit.
When your Profit Plumbing™ is working right, you get goodies like:
And here’s the kicker: almost NO ONE builds their profit engine right. Which gives you…
Seriously. Peek into 99% of business inboxes. What do you see? Zombie promos. Boring, safe, corporate-speak snoozefests that could tranquilize a rhino. They play it so safe, they’re invisible.
This is fantastic news for YOU.
The second you ditch the zombie act… the instant your messages have a pulse, maybe even ask for the sale (gasp!), and sound like a real person… you don’t just stand out. You practically glow in the dark.
While everyone else is putting their readers to sleep, you’ll be the rock concert grabbing all the attention – and the credit cards. Being different isn’t ‘nice to have’. It’s your revenue cheat code.
Which begs the question… is YOUR email system a finely tuned cash machine, or is it leaking potential all over the floor?
Alright, enough theory. Let’s talk about your reality. Are your emails making you money? Or just… taking up space while costing you money (hello, ESP fees)?
If that sounds familiar, I created something to fix this problem.
It’s called the “Inbox Offenders”, and it’s completely free. I take emails that should make you money but quietly tank and turn them into something people get excited to open.
We cover the worst phrases that kill clicks (they’re everywhere), simple word swaps that actually convert, and why these phrases repel money – plus psychology behind what works instead.
You’ll see the “before” versions that make you go “yikes.” Then you’ll see the “after” versions that actually work. It’s like those home makeover shows but for emails that make money.
The whole thing takes about 15 minutes to go through. It might save you from sending emails that make people want to unsubscribe faster than they subscribed.
Worth checking out if you’re tired of your emails being ignored. You’re already here. Might as well grab it.
P.S. If you know how to use “Find & Replace,” you’re already halfway there.
