Something invisible scares your students off.
It lives in your emails.

Your videos are great. Your landing page looks good. So people click. They sign up. They even reply with “this is exactly what I need!”

Then you ask them to buy.

And just like that. Everyone vanishes.

Here’s the thing though – it’s probably not your course. Or the price. And I bet someone’s already told you to lower it.

It’s the email ghosts.

They kill sales and most course creators have no idea they’re there. They live in the welcome email you never sent. In the follow-up that ghosted your subscriber first. In the ask you were too nervous to make.

Each one costs you real money. Every single day.

Once you spot these, you can bust them:

• 👻 The Silent Host – when your welcome leaves new subscribers standing in an empty lobby, wondering if anyone even works here.
• 🍽️ The Generous Chef – when you give away the whole feast for free, so nobody ever orders the main course. (“Free buffet forever” isn’t a business model. It’s a hostage situation, and you’re the hostage.)
• 💰 The Starving Creator – when you create like a king but sell like you’re a beggar.

Inside this guide you’ll get:

• The 5-minute “broken bell” test to see if your welcome is killing sales
• The Free vs. Paid boundary table, so you stop training your audience to be professional freeloaders
• Swipeable CTA makeovers that turn polite little hints into actual buy buttons

You get the diagnosis, the exact steps to clear them out, and before/after examples you can steal. Takes about 15 minutes to go through.

Spot them, bust them, and more people actually buy.