Articles – Spark The Click

Hidden perks: why some businesses make it look easy

In RPGs, every character has hidden modifiers that shape their playstyle. Turns out your business has one too. But nobody handed you the sheet. It’s time to look at the actual stats.

Andrey LukashovApril 14, 2026

Foundations

Cargo Cult Marketing: What’s actually making the planes come

Most businesses aren't doing marketing. They're performing a ritual - and wondering why the revenue gods aren't responding. This pattern was coined by anthropologists in 1945, and it describes modern marketing strategy more accurately than anything written since.

Andrey LukashovMarch 8, 2026

Foundations

Expensive Visitors: Why you’re paying for clicks but not for customers.

Most businesses pay for ads but lose money. They buy clicks from strangers who leave and never come back. Read this to see why your ad budget is bleeding and how to turn those expensive visitors into real customers.

Andrey LukashovMarch 4, 2026

Dispatches

Your biggest fans are the reason you’re not making enough money

A thousand fans will out-comment, out-share, and out-engage any paid campaign. They'll also buy less - collectively - than a handful of strangers who found your product on the right day. The creator economy doesn't advertise this part. This article does.

Andrey LukashovFebruary 26, 2026

Foundations

“If they want it, they’ll buy it” – True. But not from you.

The belief that good work finds its own audience is the most expensive thing a maker can hold. Because the sales that didn't happen leave no evidence. But the reason is always the same - and it has nothing to do with quality.

Andrey LukashovFebruary 23, 2026

Public Vault

Indie game email system: a complete blueprint

The exact email strategy - phase by phase, email by email - that turns a cold indie launch into a controlled explosion. Works for every game, every DLC, every major update.

Andrey LukashovFebruary 16, 2026

Dispatches

Why great games make less than $1,000 (and the 2-hour fix most devs skip)

You can make the most incredible game anyone's ever seen. But if nobody shows up on launch day, Steam's algorithm will bury it before the week is out. Here's what the devs who survive that window do differently.

Andrey LukashovFebruary 15, 2026

Dispatches

From Portfolio to Feed: How metrics shape culture

You’ve seen this movie before. First Facebook, then Instagram, now ArtStation. Here is why every platform eventually betrays its users, and how to stop building your castle on rented land.

Andrey LukashovFebruary 11, 2026