Systems & Ops

Nobody gets $42:1 ROI by sending “Newsletters”

Email supposedly delivers $42 for every $1 spent - but most business emails are garbage. Why so? Because a small group does it so well they're dragging up the entire industry average. The difference? 4 pipelines most businesses don't even know exist.

Andrey LukashovJanuary 15, 2026

Systems & Ops

Stop flying blind: The real way to track email revenue

Most ESPs are built for sending emails, not running a business. If you’re tired of meaningless open rates and hunting through Google Docs to find what actually worked, here is the exact system I use to manage email revenue across multiple clients.

Andrey LukashovDecember 3, 2025