Articles – Page 2 – Spark The Click

Why great games make less than $1,000 (and the 2-hour fix most devs skip)

You can make the most incredible game anyone's ever seen. But if nobody shows up on launch day, Steam's algorithm will bury it before the week is out. Here's what the devs who survive that window do differently.

Andrey LukashovFebruary 15, 2026

Dispatches

From Portfolio to Feed: How metrics shape culture

You’ve seen this movie before. First Facebook, then Instagram, now ArtStation. Here is why every platform eventually betrays its users, and how to stop building your castle on rented land.

Andrey LukashovFebruary 11, 2026

Foundations

Content Extinction: How to stay visible when bots own the feed

Thousands AI bots are pumping content 24/7, and algorithms reward them because engagement is engagement. You can't win that fight. But there's one communication channel where bots can't wreck your business.

Andrey LukashovFebruary 3, 2026

Foundations

Digital Sharecropping: why you don’t fully own your business

Thousands AI bots are pumping content around the clock, and algorithms reward them because engagement is engagement. You can't win that fight. But there's one communication channel where bots can't reach the audience.

Andrey LukashovFebruary 2, 2026

Dispatches

Skip the blah-blah: Why your welcome needs a soul

27/30 brands send the exact same soulless welcome message and lose 89% of their engaged audience between email one and email five. The damage is invisible, the fix takes an hour, but most businesses will never do it.

Andrey LukashovJanuary 31, 2026

Foundations

Nobody gets $42:1 ROI by sending “Newsletters”

Email supposedly delivers $42 for every $1 spent - but most business emails are garbage. Why so? Because a small group does it so well they're dragging up the entire industry average. The difference? 4 pipelines most businesses don't even know exist.

Andrey LukashovJanuary 15, 2026

Foundations

Stop flying blind: The real way to track email revenue

Most ESPs are built for sending emails, not running a business. If you’re tired of meaningless open rates and hunting through Google Docs to find what actually worked, here is the exact system I use to manage email revenue across multiple clients.

Andrey LukashovDecember 3, 2025

Dispatches

‘Invisible Ink’ preview text hack

You know how some emails look super clean in your inbox while others show weird text like "View this email online"? There's a simple hack that makes all the difference. I'll show you exactly how to use hidden characters to block unwanted text from your email previews.

Andrey LukashovJune 28, 2025