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Email brings $42 for every $1 spent
So where’s YOUR slice?

Yeah, you’ve seen that $42 number. Sounds like magic, right? Like every sent prints money.

But let’s get real: Is your email list acting like a non-stop ATM? Or more like that weird exercise machine gathering dust in the corner – full of potential, totally ignored?

If your list isn’t reliably spitting out sales, that $42-per-dollar dream is… well, a dream. You’ve got a potential goldmine leaking cash like a sieve.

Don’t beat yourself up. It’s not your fault. It’s because…

You’ve probably been sold these myths:

Flashy stuff sell better

Chasing social media likes? Paying more for ads? Smart money focuses on selling again to people who already bought from you.

More leads = more sales. Always.

Ads bring people to your site, sure. But if they peek and flee? You paid for nothing. Twice.

Blend in instead of standing out

Everyone’s playing copy-paste marketing. Same offers. Same fancy designs. Same discounts. Same results – ignored. People want something relevant and worth their time.

Acting like a mega-corp (when you're not)

Big brands win with sheer volume, blasting blandness ’til something sticks. You don’t have that budget. Your messages need to be snipers, not shotguns.

Popping up only when there’s something to sell

That’s like ignoring a friend for months, then asking for $100. Weird, right? Stay top-of-mind, so they think of you when they’re ready.

This advice makes email feel like hard work for nothing. It’s bad advice. Forget it. No more digging ditches with a spoon. Time for heavy machinery.

So if that’s the wrong way, what’s the right way to think about email? It starts by seeing that…

Email isn’t content – it’s infrastructure

Stop thinking email is only for chatty updates or “newsletters.” That’s like using a race car just to drive to the mailbox. Pointless.

Let’s rewire your brain: Email isn’t just stuff you send. It’s the system (the pipes) built specifically to channel cash straight into your business. Think of it as plumbing, but for profit.

When your Profit Plumbing™ is working right, you get goodies like:

  • Sales while you snore (hello, automation)
  • Get repeat purchases from happy customers.
  • Leads turned into buyers faster by guiding them.
  • Bigger orders, more often (easy upsells)
  • Cash flow that’s smooth, not spiky (goodbye stress)

It’s a sales machine, not a library.

And here’s the kicker: almost NO ONE builds their profit engine right. Which gives you…

Your (Totally Unfair) Advantage

Seriously. Peek into 99% of business inboxes. What do you see? Zombie promos. Boring, safe, corporate-speak snoozefests that could tranquilize a rhino. They play it so safe, they’re invisible.

This is fantastic news for YOU.

The second you ditch the zombie act… the instant your messages have a pulse, maybe even ask for the sale (gasp!), and sound like a real person… you don’t just stand out. You practically glow in the dark.

While everyone else is putting their readers to sleep, you’ll be the rock concert grabbing all the attention – and the credit cards. Being different isn’t ‘nice to have’. It’s your revenue cheat code.

Which begs the question… is YOUR email system a finely tuned cash machine, or is it leaking potential all over the floor?

Wanna see the REAL deal with your emails?

Alright, enough theory. Let’s talk about your reality. Are your emails making you money? Or just… taking up space while costing you money (hello, ESP fees)?

If that sounds familiar, I created something to fix this problem.

It’s called the “Side-by-Side: From Skip to Click” and it’s completely free. I take emails that should make you money but usually suck and turn them into something people get excited to open.

We cover the Welcome Email (the most important email for ANY business), a Promo Email that actually gets people to buy stuff, and a Last Chance Email that doesn’t feel desperate.

You’ll see the “before” versions that make you go “yikes.” Then you’ll see the “after” versions that actually work. It’s like those home makeover shows but for emails that make money.

The whole thing takes about 15 minutes to go through. It might save you from sending emails that make people want to unsubscribe faster than they subscribed.

Worth checking out if you’re tired of your emails being ignored. You’re already here. Might as well grab it.

Get FREE Side-by-Side breakdown

P.S. Skimming? Here’s the fast version: This FREE breakdown shows you how to fix 3 key emails by comparing bad to good. See what works. Make your emails make you money.