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Cargo Cult Marketing: What’s actually making the planes come
Cargo Cult Marketing: What’s actually making the planes come

Cargo Cult Marketing: What’s actually making the planes come

Most businesses aren't doing marketing. They're performing a ritual - and wondering why the revenue gods aren't responding. This pattern was coined by anthropologists in 1945, and it describes modern marketing strategy more accurately than anything written since.
March 8, 202614 min
Expensive Visitors: Why you’re paying for clicks but not for customers.
Expensive Visitors: Why you’re paying for clicks but not for customers.

Expensive Visitors: Why you’re paying for clicks but not for customers.

Most businesses pay for ads but lose money. They buy clicks from strangers who leave and never come back. Read this to see why your ad budget is bleeding and how to turn those expensive visitors into real customers.
March 4, 202611 min
“If they want it, they’ll buy it” – True. But not from you.
“If they want it, they’ll buy it” – True. But not from you.

“If they want it, they’ll buy it” – True. But not from you.

The belief that good work finds its own audience is the most expensive thing a maker can hold. Because the sales that didn't happen leave no evidence. But the reason is always the same - and it has nothing to do with quality.
February 23, 202612 min
Content Extinction: How to stay visible when bots own the feed
Content Extinction: How to stay visible when bots own the feed

Content Extinction: How to stay visible when bots own the feed

Thousands AI bots are pumping content 24/7, and algorithms reward them because engagement is engagement. You can't win that fight. But there's one communication channel where bots can't wreck your business.
February 3, 202610 min
Digital Sharecropping: why you don’t fully own your business
Digital Sharecropping: why you don’t fully own your business

Digital Sharecropping: why you don’t fully own your business

Thousands AI bots are pumping content around the clock, and algorithms reward them because engagement is engagement. You can't win that fight. But there's one communication channel where bots can't reach the audience.
February 2, 20269 min
Nobody gets $42:1 ROI by sending “Newsletters”
Nobody gets $42:1 ROI by sending “Newsletters”

Nobody gets $42:1 ROI by sending “Newsletters”

Email supposedly delivers $42 for every $1 spent - but most business emails are garbage. Why so? Because a small group does it so well they're dragging up the entire industry average. The difference? 4 pipelines most businesses don't even know exist.
January 15, 202610 min
Stop flying blind: The real way to track email revenue
Stop flying blind: The real way to track email revenue

Stop flying blind: The real way to track email revenue

Most ESPs are built for sending emails, not running a business. If you’re tired of meaningless open rates and hunting through Google Docs to find what actually worked, here is the exact system I use to manage email revenue across multiple clients.
December 3, 202511 min