Strategy – Spark The Click

Content Extinction: How to stay visible when bots own the feed

Thousands AI bots are pumping content 24/7, and algorithms reward them because engagement is engagement. You can't win that fight. But there's one communication channel where bots can't wreck your business.

Andrey LukashovFebruary 3, 2026

Strategy

Digital Sharecropping: why you don’t fully own your business

Thousands AI bots are pumping content around the clock, and algorithms reward them because engagement is engagement. You can't win that fight. But there's one communication channel where bots can't reach the audience.

Andrey LukashovFebruary 2, 2026

Strategy

Skip the blah-blah: Why your welcome needs a soul

27/30 brands send the exact same soulless welcome message and lose 89% of their engaged audience between email one and email five. The damage is invisible, the fix takes an hour, but most businesses will never do it.

Andrey LukashovJanuary 31, 2026